Mark Trueman - mark.trueman@advantagecard.com.au
Managing Director
Mark has been successfully managing his own businesses since 1978.  In 1996 Mark set up the first Home Ideas Centre (HIC) that successfully operates in the small population base of Hobart. Shortly thereafter, due to popular demand from manufactures and suppliers, he then set up a second HIC for Tasmania in the northern based town of Launceston. Through this initiative, he not only proved that a Centre could work in a small regional area but they could also become a pivotal point of the Building Industry, as they are in Hobart and Launceston.

In 2004 Mark was involved in the opportunity of developing a Loyalty Program for the Building Industry and Homemakers, as presented by Harbour Business Solutions. As a result of that meeting, it was decided that a separate Company should be formed and Mark to be appointed as the Managing Director so he could oversee the pilot program in Tasmania and then facilitate the roll-out Australia wide, once a proven successful model had been developed.

John Harris - john.harris@advantagecard.com.au
National Sales Coordinator
John has worked with a wide variety of businesses over the years in sales and telemarketing. Due to his experience in this area, he became involved in the sales and development of the Home Ideas Centres, firstly in Hobart and then Launceston. Because of the knowledge and experience he has gained from the Building Industry throughout the period of setting up both Hobart and Launceston and his commitment to succeed, John is well respected amongst his peers and is a highly sought after speaker, trainer and sales consultant and has contracted to organisations including Westpac, Master Builders Association, Hotondo Builders, David Reid Homes and numerous others.

Ivan Schwartz - ivan.schwartz@advantagecard.com.au
Director
Having emigrated from South Africa, Ivan completed a Business Studies degree at the University of Technology Sydney, specialising in Marketing. He was involved with the successful turnaround and development of Record Club of Australia and the World Record Club in New Zealand and is currently a Director of Harbour Business Solutions, a specialist Marketing Consultancy business based in Sydney. Ivan has been instrumental in developing and deploying the technology platform that the program utilises and is involved with managing key national accounts in conjunction with the senior management team. He is a major shareholder in AdvantageCard Pty Ltd and brings over 15 years of Direct Marketing experience to the business.

David Dennis - david.dennis@advantagecard.com.au
Creative Director
David Dennis started his advertising career with Village Cinemas before moving to Ogilvy and Mather in the mid 1980s, where he was the Senior Art Director until moving to Sydney in 1988. David turned down a position as a Director of O&M to take up a position as Creative Director of Armstrong Advertising and Marketing in Sydney. Four years later he returned to Tasmania as Creative Director for both Neville Jeffress Advertising in Hobart and Armstrongs in Sydney. David then set up his own agency which operated for nine years, before taking up a position as Communications Manager with his biggest client, Roberts Limited, a large public company with livestock, wool, merchandise, finance and real estate operations in five states.

David Dennis is currently Creative Director for ADVANTAGEcard where he continues to work on secondment to Roberts Real Estate as a Marketing Consultant. 

Jennifer Swinson - jennifer.swinson@advantagecard.com.au
Communications & Operations Manager
Jennifer Swinson joined AdvantageCard in December 2004 after completing her Arts and Commerce Degree at the University of Tasmania.  Jennifer majored in both Journalism and Marketing, excelling particularly in the communications area. 

Jennifer brings with her vast experience not only in the areas of her studies, but from her previous employment over the last 10 years.  Jennifer has worked in a range of areas all of which have focused on dealing with people; instructing, teaching, marketing, communications and customer service. 

Jennifer assisted AdvantageCard throughout the early stages of the pilot in Tasmania, and has since re-located the AdvantageCard office to Sydney and continues to manage the Communication and Operation sections of the business, as it grows into the future.